The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands and clients. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine.
The App Science Lab in Hyderabad is a productivity multiplier, both as an engineering capability and also time efficiency—allowing Sabio’s development teams to operate seamlessly around the clock. Sabio’s App Science technology, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions was developed in the US and continues to progress through collaboration with Sabio’s extremely talented Indian team to provide marketers a competitive edge through more effective targeting and greater prediction accuracy.
Opinion: There is an appetite for ad content that puts the user in the front seat.
Brands are always looking for ways to make their advertisements more engaging. Well, what’s more engaging than having the customer play a central role in the advertisement?
Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless to say, it’s imperative that you input only the best data available, which means going beyond Nielsen surveys and information gathered from a select few, and embracing sources of information (such as mobile phones) that present a more holistic and nuanced view of each individual consumer.
Amazon is dominating retail. That’s hardly a secret. As a result, established brands are struggling to maintain market share, and brick-and-mortar stores are bending over backwards to try and lure shoppers back in. Others have thrown in the towel, with Toys R Us as the most recent casualty of Amazon’s aggressive tactics.
The MCTP Forum is an annual educational immersion into the media, marketing and advertising businesses. The MCTP brings multicultural students from participating colleges and universities together, giving them access to industry leaders who can provide a real-world perspective on key areas of the business, including media strategy planning, buying, digital, analytics, branded entertainment and more. Sabio is proud to sponsor and speak at the annual Publicis Multicultural Talent Pipeline. Our SVP, Sales NY, Ben Alexander will be speaking on a panel with industry experts giving students an overview on the world of digital and mobile advertising.
Sabio is excited to co-sponsor the mBolden Los Angeles educational event on Thursday, Oct 11th. Sabio’s VP, Product Innovation, Sudha Reddy, will be moderating a panel of industry experts who will discuss Smarter Strategies for our Smallest Screens: How AI is Reshaping Mobile.
The Sabio team will be attending the annual Programmatic I/O on Monday October 15th and Tuesday October 16th.
AdExchanger’s Programmatic I/O – Still the original and world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in Programmatic Media Management will host more than 1,500 attendees in a new venue designed to maximize the insight, networking and energy for all.
Sabio will be attending the annual J.D. Power – Automotive Marketing Roundtable event. Now in its 13th year, the AMR is the leading automotive marketing event in the industry. This two-day symposium brings together top speakers from both inside and outside the automotive industry, inspiring the most creative and strategic minds in auto. The AMR pushes boundaries and cultivates connections.
Sabio is a sponsor of the annual ThinkLA bowling event is so much fun, it's scary! The Think Bowl (formerly Turkey Bowl) is an opportunity to have a evening of fun with 700 industry colleagues, play arcade video games, and maybe win a prize or two. Don't ghost us!