App Science® is our proprietary machine learning platform that is transforming the advertising industry with predictive business intelligence for today’s mobile advertisers.
As the use of apps continues to grow and dominate the digital space, people are using these apps for everything from entertainment to education and from productivity to photography, many of which are indicators of an individual’s personal preferences. App Science® starts with understanding that the apps people use and where or when they use them gives us a clearer picture of their identity, life stage and purchase patterns. It’s why we say, “You are what you App”.
In the past, marketers had little choice but to rely on legacy media’s TV and radio ratings based on surveys, booklets, and phone interviews to guide their hundreds of billions of dollars in annual advertising budgets. Remarkably, those TV ratings are based on surveys of approximately only .08% of the U.S. adult population.
Imagine...asking 8 out of every 10,000 adults about their media consumption habits to help shape the understanding of the entire American consumer’s complex identity, and persuading marketers to trust that limited research with their hard earned advertising dollars. From a market research perspective, it’s a very limited view replete with research bias that is at best inaccurate but for decades, the only viable solution. Today...there is a better way.