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App Science®
YOU ARE WHAT YOU APP


The mobile phone is a reflection of a person’s identity, and the apps installed on their device are carefully curated. Whether for utility or entertainment, communicating or productivity, app ecosystems provide a very clear picture of interests, needs and passions. Each device profile can be analyzed and used to provide brands with a more reliable and accurate way to discover new customers.

Data is the most valuable currency in digital marketing, and the most valuable data is first party. With access to the app landscape across more than 300MM devices, Sabio uses their proprietary insights platform, App Science®, to break down and summarize these datasets for brands. With this unique tool, Sabio can create custom audience segments, provide competitive information and reveal category trends, cumulatively serving as actionable insights to help brands achieve their goals.

APP SCIENCE® A BETTER WAY TO KNOW YOUR CUSTOMER


Every day, hundreds of millions of American consumers use their smartphones and tablets to watch, read, communicate and learn through apps that help them manage and enjoy their daily lives. Those daily interactions provide billions upon billions of data points that App Science® collects, dissects, and analyzes to compare over time, identifying predictive data to provide cutting edge business intelligence for today’s marketers.

Unlike the limited surveys of less than 1% of the population, App Science® uses empirical research of more than 400 Million Mobile IDs to systematically analyze granular data such as a person’s app ecosystem, location history, preferred primetime, demographics, purchase behavior, and others such as cultural affinities to mine for correlations, better understand their identity, and predict those customers most likely to respond to your ads.

Using Artificial Intelligence and the latest machine learning technologies, App Science® is engineered to constantly improve the targeting, delivery, and performance of your ad campaigns. The insights App Science® provides us means your ad campaigns are optimized for peak performance...resulting in efficiencies that lead to cost savings and a better ROI.