SABIO
MOBILE APP SCIENCE® TV CREATIVE PUBLISHER ABOUT US CAREERS NEWS SABIO CARES CONTACT US

WHY ADVANCED TV?

VIEWING ENVIRONMENT

Large, full-screen TV experience with co-viewing potential.
REDUCE FRAUD

OTT is currently a closed, controlled ecosytem.
REACH & AUDIENCE

Reach cord-cutters, cord-nevers, and cord-shavers as the shift from linear TV continues.
VIEWERSHIP VERSATILITY

Consumers can access content through a variety of devices including game consoles, smart TVs and streaming devices (e.g. Apple TV, Amazon Fire Stick).

A NEW ERA IN TV VIEWERSHIP

CORD-CUTTERS

Those who have utilized traditional linear TV in the past but have now "cut the cord" and are utilizing other methods like over-the-top (OTT) to get the content they desire.
CORD-NEVERS

A typically younger audience that has never paid for a traditional linear TV subscription.
CORD-SHAVERS

This audience toggles between streaming services and a reduced TV subscription package but have yet to fully “cut the cord.”

HOW DOES SABIO FIT INTO THE ADVANCED TV SPACE?

At Sabio, we have moved forward with our next step in addressing our clients’ needs to connect with consumers across the digital ecosystem by developing our Advanced TV solution, App Science® TV. The same App Science® technology that we use to evaluate user behavior across 300M mobile devices can now be applied to the increasingly important Advanced TV [or OTT/CTV] market.

We are now able to map device IDs within our proprietary platform to home IP addresses. This connection serves as a digital bridge through which we can identify and reach consumers more effectively, delivering the same precise, data-driven targeting within a whole new digital channel. Our ability to take behavioral data from a consumer’s most personalized device and match it to the household level enables Sabio to deliver compelling campaigns on the largest screen in the home, fulfilling an essential need for every marketer.

CROSS SCREEN
CAPABILITY
CUSTOM
TARGETING
CREATIVE
SERVICES
FIRST AND THIRD PARTY
DATA
FRAUD PROTECTION
IN VIEWABLE ENVIRONMENT
INCREASE LOCATION
FOOTPRINT
PREMIUM DELIVERY PLATFORMS

HIGH QUALITY CONTENT