The mobile phone is a reflection of a person’s identity, and the apps installed on their device are carefully curated. Whether for utility or entertainment, communicating or productivity, app ecosystems provide a very clear picture of interests, needs and passions. Each device profile can be analyzed and used to provide brands with a more reliable and accurate way to discover new customers.
Data is the most valuable currency in digital marketing, and the most valuable data is first party. With access to the app landscape across more than 300MM devices, Sabio uses their proprietary insights platform, App Science®, to break down and summarize these datasets for brands. With this unique tool, Sabio can create custom audience segments, provide competitive information and reveal category trends, cumulatively serving as actionable insights to help brands achieve their goals.